Creating a Brand Image: A Beginners Guide to Converting Your YouTube Channel to a Brand Account

Published on: 2023-02-15 | Author: Editor

Converting your personal YouTube channel account to a brand account is a smart move for those who want to keep their personal and business content separate. It is easy to do and takes only a few simple steps. In this guide, we will show you how to convert your YouTube channel account to a brand account in detail.

Step 1: Sign in to your YouTube Account

The first step is to sign in to your YouTube account. This will allow you to access all the settings and options necessary to convert your channel to a brand account. If you do not already have a YouTube account, you will need to create one before proceeding.

Step 2: Go to your YouTube Settings

Once you are signed in, click on your profile picture located on the top right corner of the screen. From the drop-down menu, select “Settings”.

Step 3: Access Advanced Settings

From the settings menu, click on the “Advanced settings” option. You will be directed to the Account Information page.

Step 4: Move Channel to Brand Account

On the Account Information page, you will see the option to “Move channel to Brand Account.” Click on this option to proceed.

Step 5: Create or Select a Brand Account

You will be directed to a page where you can create a new Brand Account or select an existing one. If you already have a Brand Account, select the option to “Use an existing Brand Account.” Otherwise, select “Create a new Brand Account” and follow the prompts to create your new account.

Step 6: Confirm the Transfer

Once you have selected or created your new Brand Account, click on the “Select” button. You will then be asked to confirm the transfer of your channel to the new Brand Account. Click on “OK” to proceed.

Step 7: Customize your New Brand Account

After the transfer is complete, you will be redirected to your new Brand Account. Here you can customize your account details, such as your profile picture, banner, and description.

Why Convert to a Brand Account?

There are many good reasons to convert your YouTube channel to a brand account. Below given some of the most compelling reasons to do so:

Separate Personal and Business Content

The most common reason people convert their personal YouTube channels to brand accounts is to separate their personal content from their business content. By creating a brand account, you can keep your personal videos separate from your business videos, making it easier for your audience to find the content they are interested in.

Multiple Owners and Managers

Another benefit of creating a brand account is that you can have multiple owners and managers. This is useful if you have a team of people working on your channel, or if you want to give others access to your account without giving them your personal login credentials.

Access to YouTube Analytics

If you want to access YouTube Analytics, you will need a brand account. Analytics give you valuable insights into your audience’s behavior, such as how long they watch your videos, where they come from, and how many times they share your content. This information is vital if you want to optimize your content and grow your channel.

Branding Opportunities

A brand account also gives you the opportunity to customize your channel with your brand’s colors, logo, and messaging. This helps to build brand awareness and create a consistent brand image across all your social media channels.

SEO Best Practices

When creating your brand account, there are a few best practices to keep in mind. These will help ensure that your account is easy to find and ranks well in search results.

Choose a Memorable Name

Choose a name that is easy to remember and that reflects your brand or business. This will help people find your channel and remember your brand.

Customize your URL

Customize your channel URL by using your brand name. This will make your channel URL more memorable and help your channel rank higher in search results.

Add Keywords to your Description

When customizing your brand account, make sure to include keywords in your channel description. This will help your channel rank higher in search results and make it easier for people to find your content.

Optimize your Videos

In addition to optimizing your brand account, you should also optimize your videos for search. Use the keywords which are relavant in your video titles, descriptions and tags which will help your videos get higher rankings in search results.

Engage with your Audience

Finally, make sure to engage with your audience. Respond to comments, ask for feedback, and create content that resonates with your viewers. This will help you build a loyal visitors and grow your channel over time.


Converting your personal YouTube channel to a brand account is a great way to separate your personal and business content, access YouTube analytics, and create a consistent brand image across all your social media channels. By following the steps outlined in this guide, you can easily convert your account to a brand account and start taking advantage of these benefits. Additionally, by keeping SEO best practices in mind, you can ensure that your brand account and videos rank well in search results, making it easier for people to find your content and grow your channel.


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Your channel gets more visibility and thus more members and subscribers


With advanced analytics, you get better understanding of your audience and growth


Get direct feedback from your users, monitor the reviews and keep the user base intact


Your channel gets a dedicated page which gets indexed by the search engines

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